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Sima Aktar
31 de jul. de 2022
In Fórum de yoga
It is particularly important for foreign trade enterprises to formulate corresponding cross-border e-commerce marketing and strategies, and it is the key link of enterprise sales. A good cross-border e-commerce marketing strategy has a very positive role and significance in expanding market share and improving corporate reputation. However, consumers with different cultural backgrounds have different needs for marketing forms. Therefore, it is necessary to integrate consumers' purchasing psychology and habits to formulate targeted cross-border e-commerce marketing strategies. Specifically, the cross-border e-commerce network marketing strategy should be formulated from the following aspects: 1. Clarify the network marketing goals and improve the pertinence and effectiveness of the marketing strategy. Under the background of the development of e-commerce technology, the development trend of cross-border e-commerce is good. . Some companies want to use the dividends of cross-border e-commerce to increase their own interests. However, not all enterprises are suitable for developing cross-border e-commerce, and blindly developing cross-border e-commerce is not conducive to the development of enterprises. Therefore, first of all, there should be a clear and definite market positioning. On this basis, we can formulate marketing forms in line with local characteristics according to local conditions, which can better avoid risks while expanding the influence of products. It can also combine the actual attributes of enterprise products to accurately locate target consumer groups, make the formulation of marketing strategies more accurate, and reduce unnecessary marketing expenditures. 2. Improve product quality and build the core competitiveness of cross-border e-commerce Before email list conducting cross-border e-commerce marketing and strategy formulation, it is necessary to select products carefully. In international competition, good product quality is undoubtedly the key to long-term development. Only when the product quality meets the ideal requirements can greater customer value be created. On the basis of product quality clearance, the promotion and promotion of cross-border e-commerce network marketing strategy will greatly improve the economic benefits of enterprises. In addition, enterprises should also establish service awareness, establish and improve after-sales service system, and ensure that consumers have a good experience after purchasing products.
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