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sifatahmed
22 de jan. de 2022
In Fórum de yoga
We’ve made it through the second quarter of 2019, one filled with many important B2B marketing changes and several unexpected twists and turns that will all combine to affect how the industry moves forward as we enter Q3 and push ahead to 2020. Q2 saw several exciting shifts in entirely new directions, and a few seemingly slight directional maneuvers and adjustments that are nonetheless set to make big impacts in the coming year. We’re always working to bring you the most relevant B2B 工作职能邮件数据库 marketing news, including weekly industry news videos from Tiffani Allen and Joshua Nite here on our blog and on our TopRank Marketing YouTube channel, and each quarter we reflect on what’s happened and look ahead with key trends. Let’s take a look at both the challenges and opportunities the quarter’s top B2B marketing news has brought. The Digital Marketing Sights and Sounds of Q2 When It Comes to Digital Marketing Spending … Forecasts from the quarter show that global digital advertising spending is expected to continue to climb over the next four years, including a prediction from Juniper Research that spending will reach $520 billion by 2023, and that: Spending will increase significantly from 2019’s $294 billion Amazon’s share is projected to hit 8% — up from 2018’s 3% Google’s digital ad revenue is expected to top $230 billion by 2023 What Else? 63% of B2B companies plan to raise spending on email marketing, with top goals being increased engagement, conversion, and lead generation, according to survey data released during the beginning of the quarter. (MediaPost) By 2019 global digital advertising spending is expected to increase 4.7%, up from the 4% predicted in December 2018, while by 2021 spend will reach $329 billion, some of the trends of interest to digital marketers among forecast data released during Q2 by Zenith. (Marketing Dive) Digital video advertising spend has seen continued growth according to IAB study data, with the average survey advertiser projected to spend $18 million in 2019, up from 2018’s $14.2 million, one of several items of interest to digital marketers in the Q2 report. (Adweek) Twitter’s advertising revenue expanded by 18% year-over-year to $679 million during the first quarter of 2019, while ad engagement on the platform saw a 23% increase with cost-per-engagement decreasing by 4%, according to the social firm’s earnings statement that came out in Q2. (MarTech Today) A Q2 Interactive Advertising Bureau (IAB) report showed that 2018 was the first year U.S. digital advertising earnings topped the $100 billion mark, hitting $107.5 billion, up from 2017’s $88.3 billion, led primarily by the strength of mobile and video. Users also spent 22% more time on social media properties in 2018 than during 2017, the report detailed. (Adweek) Social media advertising spending has risen 27% year-over-year, topped by a 44% increase for video ads, with accompanying impressions also up 20%, some of the results of interest to digital marketers in report data from Kenshoo’s trends report. (ClickZ) The highly-anticipated Internet Trends report for 2019 was released at the end of Q2, including digital spending data of interest to digital marketers. For more than 21 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report, this year weighing in at 333 pages. I recently took an in-depth look at the report.
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