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Md Siraj
09 de abr. de 2022
In Fórum de yoga
This article makes an in-depth interpretation of the three key factors of "people", "normal" and "goods" in live broadcast e-commerce. Pinduoduo, which grew up in the cracks, started with the sinking social e-commerce, and raised tens of text message service billions of subsidies in order to attack first- and second-tier cities. Taobao, as a defense, followed suit in Juhuasuan with the same subsidy action. But it can be said that one wave has not settled, and Taobao's firepower will soon be transferred to another direction. However, this war was started by Taobao itself, and there was even an ambush, that is, live broadcast e-commerce. Taobao has been preparing ammunition since 2016. There are good goods, Taobao headlines, wow videos, Taobao live broadcasts and Weitao, which correspond to community-based and content-based e-commerce functions, mainly providing services such as evaluation, planting, consulting, and delivery. With the gradual improvement of the 5G network environment, users are being educated a little bit, Internet text message service celebrity anchors have gradually matured, and live broadcast e-commerce has finally exploded in 2019, and the products are also blooming. But why is live streaming e-commerce suddenly valued by so many people, and how will the future trend develop? Let's go back to the three dimensions of "people and goods yard". 1. How to understand "field" The prototype of live e-commerce comes from TV shopping. As early as more than ten years ago, the shopping guide oral broadcast of "don't need 999, only 299" has magically appeared on the TV of every household. It has the same essence as live e-commerce, making offline shopping guide scenes online and real-time. However, live e-commerce has also extended more marketing models in the new environment, such as seckill live broadcast, on-site price bargaining order mode, store-style product introduction, outdoor broadcast of base origin, live broadcast of expert consultation, etc., to meet the needs of different categories. Product Features. The form of online shopping guides can become popular again. One benefits text message service from the progress of the network environment, one benefits from the cultivation of anchor talents by the content ecology, and the other benefits from the two-way interactivity and immediacy of live broadcasts. Merchant added a lot of points. Product introduction has become more three-dimensional and emotional, interacting with the audience at any time to answer consumer questions, solving the pain points of e-commerce, and turning e-commerce from a consumer of traffic to a creator of traffic. By the way, why are the functions of watching and buying in the past mostly ineffective? It may be because these long videos for the purpose of chasing dramas
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Md Siraj

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