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Maichel David
09 de abr. de 2022
In Fórum de yoga
2010 happened to be the age of millennials (1985-1995). They have strong new consumption desires, different new trends of thought, and exploration of new lifestyles, all of which have become the soil for brand innovation. Especially in terms of consumption concepts, they have three notable characteristics: paying for themselves, paying for the future and resonating values, and living for life way to buy. Strength 2: Health needs change 10 times faster. As early as 2007, the UK Department of Health reported that the UK has become one of the countries with the most serious obesity problem in Europe. In the past three years, whether it is the guidance of the BBC and other media, or the top ten dietary recommendations released by the British Food Standards Agency in 2010, healthy diet and living needs have exploded among the new generation of young people. Power 3: 10x speed change of the connection bonus. In 2010, Apple launched the iPhone 4 with a front-facing camera, sounding the clarion call for the rapid development of smartphones; the number Fax List of visits to Facebook surpassed that of Google for the first time; Youtube was significantly revised, and the number of daily video views reached 2 billion. These emerging social media have broken the monopoly of media, and traffic dividends have emerged. Small brands can quickly connect users at low cost. Innocent (naive) juice insight, grasp, use, and even lead this 10x speed power. Make the world a better place through our own efforts" The founder's original intention - "to make smoothies with pure natural fresh fruits and no added preservatives, and then donate 10% of the profits to charitable organizations". This original intention eventually became the brand's mission, and was clearly written in the center of the homepage of the official website. The language of communication in China is "the original intention to make people healthier".
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Maichel David

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